Terms of Service

01Who We Are

These Terms of Service ("Terms") govern your use of the Strong Reviews platform and associated services ("Services"), operated by INFUSION AI, trading as Strong Reviews, of 43 Garrard Avenue, Margate, Kent, CT9 5PY, United Kingdom ("Strong Reviews", "we", "us", "our").

By signing up for the Free Review Boost Campaign or a paid subscription, you ("Client", "you") agree to be bound by these Terms. If you are agreeing on behalf of a business, you confirm that you have authority to bind that business.

For questions, contact us at hello@infusion-ai.net.

02The Services

Strong Reviews provides the "StrongReviews" Google Review Automation system that enables businesses to:

• Send automated review requests to their customers via SMS and WhatsApp
• Import and display reviews from Google Business Profile
• Generate AI-assisted review replies, publish them automatically where you authorise this, or leave replies to be written and published by you manually
• Manage review campaigns, follow-ups, and reporting via a web-based dashboard

We reserve the right to update, improve, or modify the Services at any time. We will notify you of any material changes that affect your use of the platform.

03Subscription Plans and Pricing

3.1 Plans

Strong Reviews offers a range of monthly subscription plans based on review request volume. Current plan details, features, and pricing are set out on our website at strongreviews.co.uk/#pricing. All prices are in GBP and exclude VAT.

Plan selection is based on your monthly review request volume. All plans include the same full feature set.

3.2 Annual Billing

Annual billing is available, offering the equivalent of 2 months free. Annual subscriptions are billed upfront for the full year.

3.3 VAT

All prices are exclusive of VAT. VAT will be applied at the prevailing UK rate where applicable.

3.4 Bundle and Franchise Pricing

Businesses operating multiple locations or franchises may be eligible for custom bundle pricing. Please contact us at hello@infusion-ai.net to discuss.

3.5 Price Changes

We reserve the right to change subscription prices. We will give you at least 30 days' written notice of any price increase. Continued use of the Services after the effective date of a price change constitutes acceptance of the new pricing.

04Free Review Boost Campaign

4.1 Purpose

Strong Reviews offers eligible new customers a Free Review Boost Campaign, designed to help generate 10 new genuine Google reviews.

4.2 Campaign Period

The initial campaign period runs for up to 30 days, beginning once you have:

• completed onboarding;
• linked the relevant Google Business Profile;
• provided an approved customer contact list, or completed the required integration;
• provided a valid payment card where requested; and
• approved the review-request campaign.

4.3 What We Do

We will send personalised review requests and reasonable follow-up messages to eligible recent customers that you supply or authorise.

4.4 No Guarantee of Content or Rating

We do not create, purchase, incentivise, or guarantee positive or five-star reviews. All reviews must be voluntarily submitted by genuine customers, and the content and star rating remain entirely at the reviewer's discretion.

4.5 Successful Completion

The offer is successfully completed once 10 qualifying new Google reviews have been published during the campaign. We may exclude deleted, fake, duplicate, fraudulent, incentivised, or otherwise non-compliant reviews when calculating whether this target has been achieved.

4.6 Extension of the Campaign

If 10 qualifying reviews have not been generated within the initial 30-day campaign period, we may continue operating the campaign for a reasonable additional period without charging the standard monthly subscription fee, until whichever of the following occurs first:

• 10 qualifying reviews have been generated;
• the available eligible customer list has been exhausted;
• you ask for the campaign to stop;
• continued messaging would be inappropriate, unlawful, or contrary to third-party platform rules; or
• you have failed to provide the information, access, approvals, or cooperation required to continue the campaign.

4.7 Nature of the Commitment

The offer is a commitment to continue providing the agreed campaign service, not a guarantee that any individual customer will leave a review. We are not responsible where the 10-review target cannot reasonably be achieved because of insufficient eligible customer records, inaccurate contact details, low customer response rates, restrictions imposed by Google, WhatsApp, SMS providers, or other third parties, or other circumstances outside our reasonable control.

4.8 Eligibility and Restrictions

Unless otherwise agreed in writing, the Free Review Boost Campaign:

• is available only to new Strong Reviews customers;
• is limited to one campaign per business or Google Business Profile;
• cannot be exchanged for cash, credit, or another service; and
• may be withdrawn or refused where we identify misuse, duplicate participation, or unsuitable customer data.

4.9 Payment Card and Charges

A valid payment card may be required to activate the campaign, but no subscription payment will be taken during the free campaign period unless you have expressly agreed to begin a paid subscription. The paid subscription will not begin merely because a period of days has passed — it begins only once you have expressly agreed to it.

4.10 Moving to a Paid Subscription

At the end of the campaign, you may choose to continue with the ongoing Strong Reviews service at the price confirmed during onboarding, currently £99 per month, unless a different written quotation has been agreed. You will be clearly informed before any paid subscription begins. The service has no minimum contract term unless otherwise agreed in writing, and you may cancel in accordance with Section 6 (Cancellation).

4.11 Your Responsibilities

You remain responsible for ensuring that:

• you are legally permitted to provide the customer information;
• you have an appropriate UK GDPR lawful basis;
• your use of SMS and WhatsApp complies with PECR and other applicable direct-marketing rules;
• the supplied contacts are genuine customers;
• suppression and opt-out requests are respected; and
• no sensitive, excessive, or irrelevant personal information is uploaded.

4.12 Order of Precedence

Where you have received a written campaign proposal, order form, or email from us confirming offer-specific terms, those offer-specific terms take precedence over any conflicting general provision of this Section 4.

05Billing and Payment

5.1 Billing Cycle

Monthly subscriptions are billed on a rolling monthly basis from the date your paid subscription begins.

5.2 Payment Method

Payment is collected automatically via the payment card registered to your account, processed securely by Stripe. Strong Reviews does not store card details.

5.3 Failed Payments

If a payment fails, we will notify you and attempt to collect payment again. Continued failure to pay may result in suspension or termination of your account.

5.4 No Refunds

All subscription fees are non-refundable. If you cancel your subscription, you will retain access to the Services until the end of the current billing period. No partial refunds or credits are issued for unused time.

06Cancellation

6.1 How to Cancel

You may cancel your subscription at any time via the dashboard or by contacting us at hello@infusion-ai.net or by telephone. There is no minimum contract period and no cancellation fee.

6.2 Effect of Cancellation

On cancellation, your access to the Services will continue until the end of your current paid billing period. At the end of that period, your account will be closed and your data will be handled in accordance with our Data Processing Agreement and Privacy Policy.

6.3 No Minimum Term

There is no minimum contract period. Monthly subscribers may cancel at any time with effect from the end of the current billing month.

07Request Allowances and Smart Pacing

7.1 Monthly Allowances

Each plan includes a monthly review request allowance as set out in Section 3.1. Allowances reset at the start of each calendar month.

7.2 Smart Pacing

The platform uses smart pacing to distribute your review requests smoothly across the month. This helps ensure consistent delivery and avoids sending spikes.

7.3 Reaching Your Allowance

If your monthly allowance is reached before the end of the month, the platform will pause further sending until your allowance resets at the start of the following month. You will not be charged for overages and requests will not be dropped — they will resume in the next billing period.

7.4 Upgrading Your Plan

If you regularly reach your monthly allowance, we may contact you to discuss upgrading to a higher tier plan with a greater request volume. You may also upgrade at any time by contacting us.

08Acceptable Use

8.1 Permitted Use

You may use the Services only for lawful business purposes and in accordance with these Terms.

8.2 Prohibited Use

You must not use the Services to:

• Send unsolicited messages to individuals who have not had a genuine prior commercial relationship with your business
• Send review requests on behalf of a business other than your own without our written consent
• Manufacture, incentivise, or falsify reviews in breach of Google's review policies or any applicable law
• Process special category data, criminal offence data, or children's personal data without our prior written consent
• Upload contact data you do not have a lawful right to use for review request purposes
• Violate any applicable law or regulation, including UK GDPR and PECR
• Attempt to reverse engineer, copy, resell, or exploit any part of the platform
• Use the Services in connection with any of the following sectors or activities:
  • Adult content or services
  • Gambling or betting
  • Firearms, weapons, or ammunition
  • Illegal drugs or controlled substances
  • Cryptocurrency or unregulated financial products
  • Any activity that is unlawful in the United Kingdom

8.3 Your Responsibility for Review Request Compliance

You are responsible for ensuring that all review requests sent via the platform comply with UK GDPR, PECR, and any applicable direct marketing rules. This includes having a lawful basis for contacting your customers, providing required opt-out mechanisms, and maintaining suppression lists. Strong Reviews is not responsible for any regulatory action arising from your use of the platform in breach of applicable law.

8.4 Review Platform Compliance

You are responsible for ensuring your use of the Services complies with the terms and policies of third-party review platforms, including Google. Strong Reviews does not endorse or facilitate the generation of fake, incentivised, or misleading reviews.

8.5 Review Reply Feature

You may choose between two ways of handling replies to your Google reviews:

• Manual replies: You write and publish all replies yourself. Strong Reviews will not generate or publish replies on your behalf unless you enable automated replies.
• Automated personalised replies: You authorise Strong Reviews to generate and publish personalised replies to new reviews on your behalf, using AI to analyse the reviewer's name, star rating, review text, your business information, and your chosen tone and reply instructions.

Where you enable automated replies:

• You authorise Strong Reviews to access and interact with your connected Google Business Profile for the purpose of publishing replies
• Replies may be published automatically without your individual approval before each reply
• You are responsible for ensuring the business information, tone instructions, examples, and escalation rules you provide are accurate and appropriate
• AI-generated replies may occasionally contain errors, unsuitable wording, or misunderstand the context of a review; Strong Reviews does not warrant that every reply will be accurate, appropriate, or accepted by Google
• Google may delay, reject, amend, restrict, or remove any reply under its own policies, outside our control
• You remain responsible for monitoring your public Google Business Profile and promptly reporting any inappropriate or inaccurate reply so settings can be adjusted
• You may disable automated replies at any time via the dashboard
• Strong Reviews may suspend automated replies where it identifies legal, reputational, technical, or platform-policy risks, or may hold certain sensitive or high-risk reviews (e.g. complaints, legal allegations, threats, discrimination, safeguarding, medical, financial, or other sensitive matters) for manual handling instead of an automated reply
• Automated replies must not be used to mislead customers, disclose confidential information, make false claims, or improperly influence reviewers
• Strong Reviews publishes replies as your appointed service provider acting on your instructions, not as an independent commenter

09Intellectual Property

9.1 Our Platform

All intellectual property rights in the Strong Reviews platform, including software, design, trademarks, and content, belong to INFUSION AI. Nothing in these Terms grants you any rights in the platform beyond the limited right to use the Services as set out here.

9.2 Your Content

You retain ownership of all data, content, and materials you upload to the platform ("Client Content"). You grant Strong Reviews a limited licence to process Client Content solely as necessary to provide the Services.

9.3 Feedback

If you provide feedback or suggestions about the Services, we may use that feedback without restriction or obligation to you.

10Data Protection

10.1 Privacy Policy

Our collection and use of personal data in connection with the Services is governed by our Privacy Policy.

10.2 Data Processing Agreement

Where you use the Services to process personal data relating to your own customers, you act as the data controller and Strong Reviews acts as the data processor. This relationship is governed by our Data Processing Agreement ("DPA"), available on request, which is incorporated into these Terms by reference.

10.3 Your Obligations

You are responsible for ensuring you have a valid lawful basis under UK GDPR for uploading and processing your customers' personal data via the platform, and for complying with your obligations as a data controller.

10.4 Data Retention

Service data (including customer contact data, campaign data, review data, and generated replies) is retained for the duration of your active contract or campaign and may be retained for up to 30 days afterwards. Limited suppression records may be retained for up to 12 months to prevent accidental re-contact. Certain records may be retained for longer where required by law, accounting obligations, security requirements, or to establish or defend legal claims. Full details of retention periods by data category are set out in our Privacy Policy and DPA.

Strong Reviews may anonymise data instead of deleting it where the data can no longer identify an individual. Data stored on third-party platforms such as Google remains subject to that platform's own retention and control, and Google reviews or published replies may remain visible on Google after we delete our own copy. You remain responsible for retaining your own copies of any records you need — Strong Reviews is not required to retain campaign history indefinitely after the Services end.

10.5 Contact Retention and Redaction Settings

For customer contacts you upload, you may select a retention setting of Never, 7, 14, 30, 60, or 90 days. This is your documented processing instruction to us as your processor. The period begins when a contact becomes eligible for redaction — not when it is imported — triggered by a matched Google review, an opt-out, a "Do not contact" mark, completion of the full request/follow-up sequence, or manual archiving.

Redaction does not necessarily delete the entire contact record. It removes email address, phone number, job notes, AI personalisation text, and stored outgoing message wording; request-history reporting is retained, but the displayed contact name becomes "Anonymised Contact" and stored message wording is replaced with a removal notice. Certain identifying or pseudonymous information currently remains after redaction — including the underlying contact's display name and a salted hash of the former email/phone — as described in our Privacy Policy. We do not represent the remaining record as fully anonymous.

You are responsible for choosing a retention setting appropriate to your obligations. Selecting "Never" does not override a valid data-subject deletion request, your own instruction to delete or redact a record, our post-termination deletion obligations, or any legal or contractual deletion requirement — we may redact or delete data earlier where required. You must not use retained reporting information to contact individuals who have opted out. Removed information cannot normally be recovered, and you may instruct us to delete an individual record at any time. Retention settings can be changed via your account, subject to the platform's actual functionality.

11Availability and Support

11.1 Service Availability

We aim to keep the Services available at all times but do not guarantee uninterrupted or error-free access. The Services are provided on a best-efforts basis. We do not offer a formal uptime service level agreement.

11.2 Planned Maintenance

We will endeavour to carry out maintenance during off-peak hours and will provide reasonable advance notice of any planned downtime where possible.

11.3 Support

All plans include priority UK-based support. Support is available via email at hello@infusion-ai.net. We aim to respond to support requests within one business day.

12Limitation of Liability

12.1 Liability Cap

To the maximum extent permitted by law, Strong Reviews' total aggregate liability to you under or in connection with these Terms — whether in contract, tort (including negligence), breach of statutory duty, or otherwise — shall not exceed the total fees paid by you to Strong Reviews in the one calendar month immediately preceding the event giving rise to the claim.

12.2 Excluded Losses

To the maximum extent permitted by law, Strong Reviews shall not be liable for:

• Loss of profits, revenue, or business
• Loss of anticipated savings
• Loss of data or corruption of data
• Loss of goodwill or reputation
• Any indirect or consequential loss

12.3 Exceptions

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.

12.4 Third-Party Platforms

Strong Reviews is not liable for any changes to, suspension of, or removal of reviews by third-party platforms including Google. The availability of third-party integrations is subject to those platforms' own terms and may change without notice.

12.5 AI-Generated Reply Content

To the maximum extent permitted by law, Strong Reviews shall not be liable for losses arising from AI-generated reply wording, misinterpretation of review content, instructions or examples you supplied, delayed or failed publication of a reply, changes to Google's platform or policies, loss of access to your Google Business Profile, or your failure to monitor replies published on your behalf.

13Indemnity

You agree to indemnify and hold harmless Strong Reviews, its directors, employees, and agents from and against any claims, damages, losses, and expenses (including reasonable legal costs) arising out of or in connection with:

• Your use of the Services in breach of these Terms
• Your breach of applicable law, including UK GDPR and PECR
• Any claim by a third party arising from review requests you have sent via the platform
• Any content or data you upload to the platform

14Termination

14.1 Termination by You

You may cancel your subscription at any time as set out in Section 6.

14.2 Termination by Us

We may suspend or terminate your access to the Services immediately on written notice if:

• You breach these Terms and (where the breach is capable of remedy) fail to remedy it within 14 days of written notice
• You breach these Terms in a way that is not capable of remedy
• You fail to pay any sums due and do not remedy that failure within 7 days of written notice
• You become insolvent, enter administration, or are subject to a winding-up order
• We are required to do so by law or regulation

14.3 Effect of Termination

On termination for any reason: all licences granted under these Terms cease immediately; you must stop using the Services; and any outstanding fees become immediately payable. Your data will be handled in accordance with the DPA.

15Force Majeure

Neither party shall be liable for any delay or failure to perform its obligations under these Terms to the extent that such delay or failure is caused by circumstances beyond that party's reasonable control, including but not limited to natural disasters, pandemics, acts of government, power failures, internet or network outages, cyber-attacks, or the acts or omissions of third-party service providers.

If such circumstances continue for more than 30 days, either party may terminate the affected Services on written notice without penalty.

16Third-Party Services

The Services integrate with or rely upon third-party platforms and providers including Google, Twilio, Meta/WhatsApp, OpenAI, Stripe, Vercel (frontend hosting — technical logs and request metadata only), and Supabase. You acknowledge that:

• These third-party services are governed by their own terms and policies, which may change without notice
• Strong Reviews is not responsible for any interruption, degradation, or discontinuation of third-party services
• The availability of third-party integrations (including Google Business Profile review import) is subject to those platforms' own API terms and may be modified or withdrawn at any time
• Strong Reviews will endeavour to notify you of material changes to third-party integrations where reasonably practicable

17Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes by email or in-platform notification at least 30 days before they take effect. Your continued use of the Services after the effective date of any update constitutes acceptance of the revised Terms.

If you do not accept the revised Terms, you may cancel your subscription before the effective date without penalty.

18General

18.1 Entire Agreement

These Terms, together with the Privacy Policy and Data Processing Agreement, constitute the entire agreement between you and Strong Reviews in relation to the Services and supersede all prior agreements and understandings.

18.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

18.3 Waiver

Failure by either party to enforce any provision of these Terms shall not constitute a waiver of that party's rights to enforce it at a later date.

18.4 Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to any successor business without your consent.

18.5 Third Party Rights

These Terms do not confer any rights on third parties under the Contracts (Rights of Third Parties) Act 1999.

18.6 Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

19Contact Us

These Terms should be read alongside our Privacy Policy and Data Processing Agreement.